Emma Griffin’s new single, “Sell My Soul” mixes her signature dark pop sound with western blues. Longtime fans of the Broomfield artist will be surprised by the intro’s gentle strumming of acoustic guitars, while newer listeners will wonder why she hasn’t exploited this more because it fits so well.
When the beats drop 30 seconds in, she teeters the balance between the acoustic guitar and electronic beats. “Sell My Soul” is a breakthrough for Griffin, allowing her to keep the Lorde and Billie Eilish sound she’s established while introducing a blues touch which gives her a unique style she’s lacked in the past.