Vulnerability, authenticity, and range are exactly what DNA Picasso’s new album, IF NOT ME, THEN WHO?, brings to the Colorado music scene. Released on October 14, 2025, Picasso’s ninth studio project represents some of his best work yet.
With this album, Picasso makes his mark on the music industry, asserting that he’s built for this and posing the question: If not me, then who’s going to do it? By challenging himself artistically, he continues to prove his talent and ambition. These qualities extend far beyond Colorado.
The album feels intricate and personal, positioning Picasso as both a representative and a leader within the Colorado music scene. Opening the project with “THE REINTRODUCTION” was the perfect choice. The track immediately draws in the listener, beginning with a news anchor declaring him “the calm within the storm.” From the lyrical flow to the production, it’s the perfect fusion of rap and R&B.
Later, Picasso shifts gears with “BEYBLADE,” a softer R&B-inspired track that highlights his versatility. Many rappers struggle to create depth within the genre, but Picasso executes it effortlessly. On standout songs like “PINTEREST” and “RUMORS” (featuring Dominique Christina), his delivery feels deliberate and precise. Every word carries meaning, and the clarity of his enunciation gives weight to his storytelling and amplifies the emotional impact of his lyrics.
As a songwriter, artist, and co-founder of the Colorado Music Industry Alliance, DNA Picasso truly embodies “the calm within the storm.” His lyrics are grounded and vulnerable, while his production choices are energetic and intentional. This combination sets him apart and elevates Colorado’s growing music culture.
Beyond the studio, Picasso continues to strengthen that culture through tangible action. As a co-founder of the Colorado Music Industry Alliance (CMIA), he has become a leading advocate for Colorado’s creative community, working to connect, educate, and empower artists across the state. His leadership and advocacy were recently recognized when he received the Metropolitan State University of Denver New Wave Leadership Award for his impact on arts and culture. In addition, the City of Denver honored him with an official proclamation declaring a Music Advocacy Day, recognizing his work in building unity and infrastructure within the local music ecosystem.
Through these initiatives, Picasso proves that his purpose extends well beyond his own success. His efforts to cultivate opportunity and representation for others mirror the very themes of IF NOT ME, THEN WHO? The record asks artists everywhere to take ownership of their potential and responsibility within their communities. In that sense, the album’s title becomes both a personal mantra and a call to action.
As DNA Picasso continues to evolve, his influence grows not just as an artist but as a visionary shaping the next era of Colorado music. With IF NOT ME, THEN WHO? isn’t just another record. It’s a reflection of DNA Picasso’s growth as an artist and a leader, and a statement about what it means to build something real in your own backyard.
IF NOT ME, THEN WHO? is available on all streaming platforms. Catch DNA Picasso LIVE back-to-back shows in Denver, Saturday October 8 at Cervantes Other Side then Sunday 9 at The Marquis.
